Filmmakers and production houses are coming up with new and innovative ways to promote their films and YRF is no different when it comes to their upcoming film Aurangzeb.
Keeping in mind that the film revolves around the land mafia and real estate deals, the makers have decided to use under construction sites for promoting the film. Sources claim that the makers feel that such locations are appropriate for the new style of press conferences to take place so that interviewers get the feel of being a part of the movie.
Since the film’s plot involves the story of a builder with certain sequences shot at construction sites, the idea of conducting press conferences at such places goes well with the theme.The makers of the upcoming film, Aurangzeb promoted their film in an unique new way for their movie's promotion.
The movie, which will have Arjun Kapoor in a double role, also stars Jackie Shroff as a real estate baron, who indulges in illegal activities and Rishi Kapoor, who plays a cop trying to bring him down. The film, which is directed by Atul Sabbharwal, releases on May 17.
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